LossLess - A New Direction

Back on November 18th, I put LossLess into a temporary hiatus - as it became clear that I wasn't getting anywhere with it. Despite creating 31 songs, I received no interest in any of them. I feel quite confident in the music - and I know enough to know that at the low prices I was offering them for, I must be doing something wrong if I wasn't receiving any interest. So, I put it aside for a short period of time until I could figure things out.

A couple weeks after I went into hiatus, I received an e-mail from a major stock audio provider, telling me that I had been greenlit, and could now submit music to them to be reviewed, and then hopefully, accepted. I had completely forgotten about even submitting to them, so it was a pleasant surprise. This company thought that my production and songwriting was good enough to merit further consideration.

Now, prior to this, I had really just been trying to promote LossLess via social media, with the goal of directing people directly to my music, where they could then reach out to me personally if they were interested in leasing or purchasing any of the songs. I hadn't really been thinking about trying get my music on websites where people go looking for music to lease or purchase. While the direct-selling method I had been trying, I think ultimately will be a very worthwhile way to go (and I will be figuring out how to do this successfully, in the future) - I think that it will also be worthwhile going the stock-audio route.

Going in this direction will force me to try new things, to try and have as diverse of a portfolio as possible. I have been slowly putting up my library on various websites. I haven't made a sale yet, however, I'm not getting discouraged! This is why: most of the sites I'm getting my music onto have review processes, where curators listen to everything submitted and make sure that it's up to par, and just the fact that my music is getting accepted by most of these places tells me that I'm progressing. Had I tried to submit tracks, even a year and a half ago, I don't think they would have been getting accepted anywhere. I'm moving forward, and the lack of sales at the moment aren't going to discourage me, but will keep motivating me to push forward.

If you, or anyone you know, has a need to lease (renting, essentially) or purchase music, here is one site where my music is currently being featured:

http://www.pond5.com/artist/LossLessBeats

People lease music for movies, commercials, web animations, etc. Also, if you're a rapper or a singer and you're wanting music for a demo or an album and you're not musically inclined, or you're just looking for music that's created by people who have been doing it for awhile - this would be for you as well.

I'm staying motivated and look forward to the future of this.